The Beauty Heroes December selection is here! What better way to ring in the holiday season than with a MŪN new product launch!? Let’s dive in but first, I want to introduce MŪN for any of you who maybe haven’t met yet.
The MŪN line was born after co-founders Anas Saidi and Munemi Imai serendipitously sat next to each other on a flight from Casablanca to JFK. Munemi, after a brief illness, realized the enormous overall impact of the ingredients we put in – and on – our bodies. After searching for a clean skincare line, she was inspired to create her own. Anas was totally game. With a passion for fair trade and family ties to prickly pear and argan oil resources in Morocco – the two were in business. Together they set out to create a multicultural company that would have a positive impact on individuals, on communities and on the planet.
They originally launched their company with one amazing product: Aknari Face Serum (now Aknari Brightening Youth Serum) and the brand quickly became recognized for delivering the signature MŪN glow. I can totally attest. I tried this serum over the summer and I couldn’t stop using it. I was telling some of my green beauty blogger friends that I had finished testing this formula and moved it out of my bathroom to my hall closet so I could move on to testing something new but I could not leave it alone! Every morning I kept walking back to the hall closet to use the Aknari Face Serum just “one more time.” Now it’s gone so my *problem* is solved but seriously. So good. It’s the prickly pear, I can’t get enough! You can read my full review here. I digress.
So including their new Purity Cleanser, MŪN just relaunched with a new packaging design and website offering 5 products total. I’ve tried their Anarose Hydrating Rose Toner (amazing), Aknari Brightening Youth Serum (love it) and now their Akwi Purifying Cleanser (hello!). They also have an Ayour Body Toning Serum and a Pure Argan Oil.
This month Beauty Heroes is offering the new MŪN AKWI Purifying Cleanser and a cleansing towel by Ikeuchi Organic. A total value of $72 – and yours for just $39!
Okay so this cleaner preforms very similar to an oil cleanser. It is a milky/white/cream color and thick in consistency straight out of the bottle. The instructions say to take 6-8 pumps in the palm of your hand and massage onto a dry face, including the eye area. Upon application, the formula immediately transforms from a creamy balm to a viscous oil and it doesn’t foam at all. It’s thicker in nature than a straight oil cleanser so it has a little bit of drag as it’s worked into the skin. I think this drag is nice because it really lets you work the product on and into your skin.
I enjoyed removing this cleanser with a warm wash cloth although it will come off with a straight water rinse. This is truly where the Purifying Cleanser stands out compared to an oil only cleanser. Because this formula is water soluble, it comes clean off with very little effort compared to an oil – a feature which makes for a less intimidating transition to oil cleansing for first timers OR for those who prefer to rinse their cleanser off with water rather than wiping it off with a face towel (as you would with a traditional oil cleanse).
Switching to oils has totally changed my skin and this is a fantastic transition product. This cleaning experience removes impurities without striping skin PLUS it stimulates blood flow bringing life to the skin.
The Purifying Cleanser also duals as a makeup remover and says it can even remove waterproof makeup. I actually do not own any waterproof makeup so I couldn’t put this to the test but I can say it does take makeup off including non-waterproof mascara.
Let’s take a look at some of the active ingredients:
- Organic Argan Oil – anti-aging
- Organic Camellia Seed Oil – anti-aging and anti-inflammatory
- Organic Castor Seed Oil – clearing and antibacterial
- Non-GMO Cucumber Seed Oil – anti-aging and detoxifying
- Rice Bran Oil – anti-aging and brightening
These are the rest of the ingredients: Yuzu Essential Oil, Aqua, Sodium Laurylglucosides Hydroxypropylsulfonate, Sodium Methyl Cocoyl Taurate, Sodium Stearoyl Lactylate, Cocamidopropyl Hydroxysultaine, Sodium Bis-Hydroxyethylglycinate Coco-Glucosides Crosspolymer, Tocopherol, Isopropyl Palmitate.
You can also find this same list of ingredients on their website with a breakdown and derivation here.
I had a few questions about the ingredients in this cleanser and MŪN was happy to answer.
First off, one of the basic rules of formulating (and I am no chemist but I do know from talking with formulators) is when a drop of water is introduced to a formula, the formula then requires a preservative. Water breeds life and if you have ever attempted to make your own lotion you will find they go moldy within weeks. I didn’t initially recognize an active preservative here and this is what MŪN had to say:
The formula is naturally preserved with high antioxidants in plant oils and essential oil. Water listed here is not a visual component, it is a part of the process for surfactants. The FDA guidelines for INCI labeling require water to be listed separate from its surfactants. We would prefer a more user friendly label to read but we are following FDA guidelines. This formula is good for one year.
In addition, MŪN stress tests each batch of product for bacteria growth for a full 3 days – making sure it is meets expectations – before clearing them for shipment.
But back up for a sec, I want to talk about INCI for a min. INCI is a naming system for ingredients and it stands for International Nomenclature Cosmetic Ingredient. (People in the biz will say this acronym as “Inky” – FYI so you can look cool the next time you say it : ) The INCI is actually a really fantastic transparency tool. So instead of seeing soft labeling like Vitamin E, you will see something like Tocopherol, Tocopherol Acetate or Tocopherol Nicotinate. Or instead of seeing Avocado Oil you will see Persea Gratissima or Avocado Oil PEG-8 Esters or Avocado Oil Propylene Glycol Esters.
I love this system because it lets you know if there are any additives in a specific ingredient and if so, what the additive is. Often there are additives like preservatives which are used to make an ingredient last longer (longer shelf life = guaranteed sale weather it sits there for 5 minutes or five years before moving = more money in manufactures pockets). So you can see how this labeling system (although initially it looks more confusing) promotes transparency and consumer understanding. More here.
The rest of the ingredients are mostly surfactants, conditioning agents and viscosity controllers. I linked them to the EWG website so you can see the specifics.
What can I say, I love a good face cloth! This cloth is made by Ikeuchi Organics out of Imabari, Japan. It is made from an eco-friendly compostable polyester fiber, dyed with low-impact dyes and manufactured in a factory that uses 100% wind generated electricity. It is super soft and when warmed with water, feels like a spa treatment. There is absolutely no roughness or discomfort upon application and it dries quick which is a total bonus. The cloth is dyed blue with a wave pattern that represents the Seto Inland Sea – the waterway connecting the Pacific Ocean to Japan.
If you haven’t heard of Beauty Heroes yet, let me catch you up. Beauty Heroes is a delivery subscription bringing you one full size luxury skincare product and a “sidekick” every month. And it’s CRAZY GOOD.
What sets Beauty Heroes apart is their higher than high nontoxic standards with a focus on luxury. They continue to outdo themselves delivering high end organic skincare brands like True Botanicals, Mahalo Skin Care, Josh Rosebrook and more. My favorite part about Beauty Heroes is this service lets you sit in the lap of luxury without paying the price. Vintner’s Daughter for example is a face moisturizer/oil that retails for 185.00 and Beauty Heroes subscribers recieved this in their subscription last December for less than 40.00 – crazy!!!
Sign up today here! You will be so happy you did OR this would make the perfect gift for your mama, mother-in-law, sister or bestie. I am actually getting this for my mom for Christmas – shhhhh! Don’t tell!
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