Beldi Soap? What in the Sam Hill is that!? Maybe you are thinking the exact thing I was when I opened my most recent Beauty Heroes delivery. Well let me fill you in sistah because you don’t want to miss what’s to come.
But before I do that, I want to mention this is the Beauty Heroes bonus selection, “The 13th Beauty Selection” if you will. Beauty Heroes sends out a selection each month for a total of 12 deliveries/year and this 13th selection is optional. Plus SCORE it’s open to both members AND non-members. It features Kahina Giving Beauty’s Beldi Soap, Kessa Glove, Essaouira Body Serum and Essaouira Perfume. A $97 value for just $45 and members get their usual 15% off. Can you say stocking stuffer!?
Beldi soap is saponified olive oil infused with essential oil and has the consistency of a rich jelly. It is traditionally used in Moroccan steam baths called hammams. In the hammam, people gather to steam, cleanse, wash and bond. Beldi soap is used as a body mask or a soap to cleanse and exfoliate. I read on Kahina Giving Beauty’s blog about founder Katharine L’Heureux’s first experience at an authentic hammam in Morocco – it’s pretty fantastic, check it out here.
So ideally you would sit and steam for about 10-15 minutes to allow pores to open up and skin to become supple. At this time Beldi soap is applied liberally all over the body, neck down, and left to sit for another 5-10 minutes. After this, soap is rinsed off and a rough glove called a kessa mit is rubbed vigorously all over the body. And if applied in this manner, skin will start to literally peel off.
But wait, beep…beep…beep! Let me back it up for a sec because I know some of us are still back on the word “saponified”. Saponification literally means “soap making” and is the name given to the chemical reaction that occurs when a vegetable oil or animal fat is mixed with a strong alkali (lye). The oils used in modern handmade soap are chosen for the character they bring to the final product. Coconut oil lathers well and is very stable while olive oil has natural antioxidants and it’s soap makes a creamier lather. You can read more about that here. And the word “beldi” by the way, means something rustic, genuine, of the region and authentic – the real deal if you will. A traditional Moroccan experience.
In one word? Love it. But let me tell you why! Okay so as a mom of two little dudes, let me be the first to say I do NOT have time to be taking 20 minute showers but even so, Beldi does not discriminate. I didn’t get the experience of loads of skin being sloughed off my body but I can’t blame time alone, I also didn’t have the luxury of accessing a steam room either. But you better believe I am brining this little gem with me to our next getaway because I am dying to see the depths of its power.
Anyways! I have been saving this product for last during my shower routine so skin has a chance to open up a bit. Then – handling the soap is really unique – it stretches and pulls a bit but once you pull off a piece you kind of have a single use “bar” of soap to wash/apply over body. I initially thought it was going to dissipate or dilute but it stays intact and you can continue to rub the same piece all over your body. So many good things here: this soap lathers up fantastically, smells AMAZING (I am trying the eucalyptus and I love it) and really gives you a deep clean PLUS I think this jar will last forevs. I let it sit on for as long as I think I can get away with and then go in with the mitt and really give my skin a good rubdown.
Okay so you know that feeling when water runs over freshly shaven legs? Picture that all over your entire body – BAH NANANAS GOOD! I didn’t really know what to expect but wowza, it is truly fantastic! Gentle enough for daily use yet powerful enough to deeply exfoliate.
Plus you know I am going ga-ga over this ingredient list:
- saponified olea europaea (olive) oil
- eucalyptus globulus (eucalyptus) leaf oil
That’s it. Am I right!?
Okay imagine after skin is super supple, exfoliated and raging with a fresh glow – on goes a luxurious blend of first-pressed organic argan, sunflower, olive, coconut and watermelon seed oils which are superfoods to support healthy skin. Well you don’t have to because here it is: Essaouira Body Serum. This oil assimilates immediately leaving no greasy residue and smells of lavender, rose, sandalwood and geranium. So good.
We also get to try Essaouira Perfume Oil – so pretty but I have to be honest, this blend had me at “sandalwood” – my jam! So this is an oil based fragrance and it features 100% steam distilled essences of rose, sandalwood, lavender, geranium and petitgrain. When I wear this I smell – a field of wild flowers in the morning when you can still smell the dew, a bouquet of roses, peppermint and a sweetness that I can’t quite name. Great for day or night and lasts a couple of hours. The full size comes with a stainless steel roller ball applicator. I would totally buy this.
Okay so a few things worth mentioning! Kahina Giving Beauty was started nearly 10 years ago on a fateful trip to Morocco where founder Katharine L’Heureux discovered argan oil and beauty rituals of Morocco’s indigenous Berber women. Soon after she created a beauty line rooted in these traditions. As a sign of respect, each Kahina Giving Beauty bottle bears the signatures of the Berber women who extract Kahina’s argan oil. Like, their argan oil is singly sourced directly from Morocco which = more control over product and an almost zero chance of adulteration.
And Kahina donates 1% annually to programs that support the Berber woman including Education For All, a philanthropy that provides safe housing for girls who wish to continue their education after elementary school. In addition, Beauty Heroes has given $1,000 to Education For All, Morocco. This gift sponsors the higher education of a girl for one year on behalf of the entire Beauty Heroes community.
Okay so you totally need to try this but if you are in the “gifts only” zone then get this for your boss – she will totally love you for it!
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