Mascara. It used to be one of the hardest products to swap conventional for clean because well…the performance gap was too stark. But now!? No excuses ladies. There are so many green beauty mascaras that bring it. Today I’m showing you five of the best mascaras green beauty has to offer. There is a little something for everyone here. Vegan, budget friendly, volumizing, lengthening and more.
But first, why clean mascara? Unfortunately conventional mascaras are anything but clean. Major offenders include; neurotoxins like aluminum powder, hormone disruptors like parabens, skin irritants like propylene glycol and phenoxyethanol, retinyl acetate which can cause cellular level changes (AKA mutations) and carbon black linked to cancer. Volume with a side of cancer anyone? Not me!
So on that note, let’s talk clean.
And here they are, in order. Well, I would say I have a strong favorite and then a three-way tie for second place. First up?
Inika Organic Long Lash Mascara:
Inika Organic Long Lash Mascara is my #1 pick. It adds volume and length. It’s rich in color. The brush is straight, thin and bristles are compact but not over packed – perfect for delivering product and creating separation. It’s a wet formula that is easy to build up and create drama. The first pass will give you a ton of length and the second coat will add some serious volume. I like to say; one coat you are ready for the day, two coats and it’s drinks or dinner with the boo, three coats and we are talking Aria’s JEWEL nightclub ready.
It was love at first swipe with this formula. No wait time to let it mature after opening. And also it will last you a full three months without drying out.
Pro tip: Toss mascaras after three months. Bacteria gets transferred from your eyes to the wand and back again. (Streptococcus, staphlyococcus and fungi anyone?)
This lasts on me all day, no flaking, stinging or fallout. However as I talk about all of these mascaras, it’s important to remember that what works on one person may not work on another. Eye shape, oiliness of skin, application and more factor into efficiency.
This formula is also certified vegan and cruelty-free.
Shop Inika Organic Long Lash Mascara at The Choosy Chick. Code THISORGANICGIRL will save you 10%!
Hush + Dotti Organic Mascara:
This is a thicker formula that adds a lot of volume instantly. And more coats = more volume. Drama city. Hush + Dotti comes in a smaller package. Like it’s really small. 7.6 ml to be exact, but it should be enough to last 3 months. And I kind of like that because then I don’t feel bad about throwing out a tube of mascara after 90 days when there is still product left. And in addition, this one is $24 where some of the others I’m talking about are close to $40 – so you are only buying what you are going to use here.
No flaking, fallout or stinging with this one. Hush + Dotti claims to be water-resistant but I can’t weigh in on this yet – I didn’t test it out throughly for water resistance. Maybe this summer by the pool or during our balmy Atlanta summers. TBC!
Pro tip: Don’t add water to your mascara when it gets crusty or dry. If it starts to clump, it’s time to replace. Adding water can introduce bacteria you don’t want growing in your mascara.
Grab Hush + Dotti Organic Mascara at The Detox Market!
Fitglow Beauty GOOD LASH + SERUM In One:
This mascara is hot off the press as of late 2017 and it’s making waves in the world of green beauty. It’s unique in a couple of ways. First it’s a mascara and a conditioning serum all in one. So it not only enhances lashes but it works to improve the condition of your lashes as well.
This formula goes on dry which eliminates dry time between coasts but it also may take a minute to get used to the different texture. Equally delivers volume and length. More coats will give more of each. With most all of my mascaras I tend to do two coats on my top lashes and one coat on my bottom lashes – same with this formula. Also, this Christmas tree shaped brush is fun to work with even though I prefer a straight wand.
Vegan, cruelty-free, gluten-free and recyclable. No flaking, fallout or stinging. Grab yours at the Beauty Heroes’s shop!
Hynt Beauty NOCTURNE Mascara:
There is no other way to describe this mascara besides BEAUTIFUL. It goes on delicate, feathery and just sits really pretty. One coat will enhance your natural beauty and two coats will boost and amplify your natural look. It lengthens and adds volume in the most delicate way. But don’t get it twisted, check out the pics above – even though it screams “lady-like” it’s still a serious competitor. If I wan’t drama, will probably reach for Inika or Hush but if I just want to look really pretty and more natural it’s Hynt all the way.
Pro tip: Try layering your mascaras. Where one mascara falls short, another one picks up so try layering your faves to see if they work well in tandem. I personally love layering Hynt and Inika.
The brush is also fantastic. No clumps, good delivery and great separation. No smudging, fallout or stinging.
Grab yours at The Green Goddess Shop. Code Lisa15 will save you 15%!
Lily Lolo Natural Vegan Mascara:
This mascara is a crowd favorite for several reasons. At $19.50 it’s by far the most budget friendly option and closest in performance to your typical drug store mascara. It adds volume and length and you can build it up too. Love the brush. It’s also cruelty free and gluten free.
Two complaints about this formula. It dries out quicker than most which means it will clump – and therefore makes it harder to transfer. I’m doubting this tube could even make it to the 3 month mark. Make sure you put the cap on really tight when you are done with it to avoid accelerating the dry-out. Second, I did get some flaking and color transfer with this formula. Nothing egregious but it did happen.
Pro tip: Swirl, don’t pump the wand into the tube. Pumping puts more air into the tube and will dry out your mascaras faster.
All around this is still a GREAT option for anyone looking to switch over. I gave this to my niece two years ago for Christmas and she loves it.
My faves for removing mascara:
Also, if you want to see these mascaras applied and in action. Check out my Instagram page and click the highlight reel marked “Mascaras”!
What’s your favorite nontoxic mascara?