Day 4 of 12 Days of Holiday Giveaways: 100% Pure

December 4, 2020 (updated January 4, 2022)

Welcome to Day 4 of This Organic Girl’s 12 Days of Holiday Giveaways! One lucky winner will be taking home $300 worth of gifts from 100% Pure!

lisa sits behind a collection of 100% Pure skincare

This giveaway is generously sponsored by 100% Pure, an all-natural beauty brand we know and love. As always, This Organic Girl only works with brands who we trust are making the world a better place.

By: Lisa Fennessy

So excited to welcome 100% Pure to the TOG family! 100% Pure may look like a new face, but don’t let that fool you. 100% Pure is an OG in the ethical beauty space having launched way WAY back in 2005. And not just surviving but thriving over the past 15 years as they’ve blown up with over 500 products, approximately 200 employees, 12 namesake retail stores and an 8 acre, solar powered headquarters in San Jose, California. 

100% Pure’s overarching goal is to create “the purest, healthiest products”—so you know we are here for that. One thing that specifically sets 100% Pure apart from the rest is they use pigments from fruit, vegetables, tea and cocoa in lieu of FD&C colorants and dyes. They are also very, VERY dedicated to ensuring no animal testing and that their products are cruelty-free.

Now, while I haven’t tried the entire 100% Pure line, I have had a few of their products in HEAVY rotation over the years (all of which we are giving away this week!). Namely? 

Bright Eye Masks: Where do I even start?! For anyone who is about to ask me what they can use to get rid of those pesky dark circles under their eyes, THIS IS IT. Although dark eye circles can be hereditary, they can also be caused from dehydration. Apply these hydrating eye masks that are also formulated with cooling cucumber and caffeine to depuff, brighten and refresh LIKE A BOSS. But don’t take my word for it, feast your eyes on this tell-all before and after👇.

before and after using 100% pure bright eyes masks
Before (L) and after (R) using 100% Pure’s Bight Eyes Masks.

Directions say to leave these masks on for 20 minutes but I’ve been known to leave them on for hours until they are paper thin and all the hydration has been absorbed. Last week, I looked super cute when I dropped Quinn off at a birthday party with them on before our family holiday pic. #youdoyou

Ginseng Collagen Boost: Want to take the Bright Eyes Mask idea and apply it to your entire face?! This is it. These “hydrogel” masks are made from 95% organic aloe juice and 5% plant cellulose and are one of the most effective hydration methods I’ve experienced. 

Coffee Bean Caffeine Eye Cream: This eye cream has over 4,500 5 ⭐️ reviews so pretty safe to say: BELIEVE THE HYPE. Specifically designed to depuff, boost circulation and brighten dark circles, I especially love that you can score this eye cream for as little as $16! 

But the fun doesn’t stop there! Our winner will also be taking home a Cocoa Butter Matte Lipstick, Multi-Vitamin PM Serum, Pink Grapefruit Nourishing Body Cream, Blood Orange Cleansing Balm and of course, cult fave, Fruit Pigmented Mascara. A total value of $300! 

For more information on the 12 Days of Holiday Giveaways, read my intro blog!

The 100% Pure giveaway

Our winner will take home 2 packs of Bright Eye Masks, 3 Ginseng Collagen Boost Sheet Masks, Coffee Bean Caffeine Eye Cream, Cocoa Butter Matte Lipstick, Multi-Vitamin PM Serum, Pink Grapefruit Nourishing Body Cream, Blood Orange Cleansing Balm and of course, cult fave, Fruit Pigmented Mascara. All that is worth $300!

Be sure to check back tomorrow for a chance to win the best skincare goodies from Prima! 


Xo, lisa in cursive

*This giveaway is open to the United States. Winner will be contacted after giveaway closes on Dec. 15.

By Lisa Fennessy

Lisa is the founder of This Organic Girl. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply

    Huma Khawaja

    Thank you 🥰🥰 ☘️☘️ Would love to win this!!

  2. Reply


    Yes Denise! This is the number one thing I recommend before anything else – WATER IS LIFE! xo, Lisa

  3. Reply


    Hi there! You can purchase them directly from Berkey online. They don’t ship to CA but they do ship to the rest of the US ; ) xo, Lisa

  4. Reply

    Melissa Parra

    I’ve always enjoyed the products I’ve used from 100% pure. Thank you

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