How TOG Uses Beauty Certifications

[{"selector":"#anim-0cb40706-db4a-474c-84cc-0ef5a5654b39","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df488c6c-215d-4b04-b278-e47ef1c04de2","keyframes":{"transform":["translate3d(0px, 200.74074%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Read more

Takeaway #1

[{"selector":"#anim-0703f341-7940-46f7-a488-17d9dac22201","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2eba038-883c-4c01-af43-a5fe7820853e","keyframes":{"transform":["translate3d(0px, 415.70876%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

When you see any third party qualification on a product, let this give you confidence the next time you go shopping.

[{"selector":"#anim-a810775b-e9bf-4ad9-ab8d-98f017d527f5","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ee9875d-b94e-4c03-8471-25666aa9f1e0","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Takeaway #2

[{"selector":"#anim-c8f15940-884a-48df-a4f0-56c0f54c2708","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-062e6709-0f76-4a8d-a63f-80cb290854d0","keyframes":{"transform":["translate3d(0px, 419.32379%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

There are many ethical brands that are not third-party vetted.

[{"selector":"#anim-9f4732e0-1b53-4d92-a58f-a36cdf0b3295","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70eae702-d232-4af3-af3a-bff504ad178b","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Takeaway #3

[{"selector":"#anim-401492d9-fdf4-4a33-a0de-743cd70a2f08","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3879da05-b6ca-4cf2-9480-8b6b4ae2cce8","keyframes":{"transform":["translate3d(0px, 419.32379%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-fd79034a-485e-4f45-9760-fbe8137dd1e9","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c740e6b-1ff5-45c7-aac1-89f4a2b10c66","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Everyone get on the phone and call P+G STAT, jk, jk (kinda). Many clean beauty brands are still indie brands and allocating money toward third-party vetting may not make sense at this time.

Takeaway #4

[{"selector":"#anim-c62c432c-9a8c-4d9b-9818-becccf650b27","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7683ca5-0d9e-4005-a6c7-fd19d0754e3a","keyframes":{"transform":["translate3d(0px, 419.32379%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-1ccb52f8-f30d-431e-ac69-fb79c3284258","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8aee846-c32b-4d52-8b46-014e157457cf","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Certifications provide a less biased process than verifications.

Takeaway #5

[{"selector":"#anim-c52dde59-936f-456f-ae41-ba2c597233b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-992a5b95-bcf7-4dcd-86d0-da22c95a4823","keyframes":{"transform":["translate3d(0px, 419.32379%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Hook yourself up and take 10 minutes to look at the differences between each beauty standard here.

[{"selector":"#anim-8a1a6eb2-028d-4e07-887a-7de9d12c0e2b","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ed7ff30-4a82-45ab-af4e-db3e54370100","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Takeaway #6

[{"selector":"#anim-43847549-5f6c-4e1c-8836-b8e298cfc90c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff6c5745-d1ee-4997-8a45-ddb5b12be36e","keyframes":{"transform":["translate3d(0px, 419.32379%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Let beauty certifications give you confidence when shopping and also download the Think Dirty App as a quick and useful touchpoint.

[{"selector":"#anim-806bb704-dc3a-488a-8891-95226a2dfa1b","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8deba12a-7849-480e-9e9c-bc24b3219be0","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

Swipe up on more information about beauty certifications!

[{"selector":"#anim-a55c0fd3-2961-4b35-9b7c-14628eb5f445","keyframes":{"opacity":[0,1]},"delay":650,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ebd5eef-93f4-4d4e-9a1c-027c0037fc75","keyframes":{"transform":["translate3d(0px, -715.37454%, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94723e4f-71aa-4cb4-a711-f8c2c2e0ebd2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Read more